On August 5, the World Brand Lab released the list of "China's 500 Most Valuable Brands of 2020" (the 17th) in Beijing. Yuchai climbed to the 100th place on the brand list with a brand value of RMB 57.276 billion, ranking first in China's engine industry and among the enterprises in Guangxi.
The list of "China's 500 Most Valuable Brands" is based on financial data, brand strength and consumer behavior analysis. Since landing on the list in 2006, Yuchai has seen an increase in its brand value year after year, leading the industry for the 15th consecutive year. This not only reflects the public's continuous recognition of Yuchai brand, but also is the result of Yuchai's continuous innovation and continuous enhancement of brand influence, and embodies Yuchai's strong enterprise strength.
In 2019, the second year for Yuchai after falling within the jurisdiction of the autonomous region, Yuchai proactively adapted to the severe and complicated development environment at home and abroad, further optimized its industrial structure, saw a steady increase in its sales revenue and a sustainable growth in its market share, took on a new look in its enterprise development pattern, and ushered in the harvest in its second venture. In addition, Yuchai has also accelerated its internationalization by further deepening its cooperation with Huawei, Germany MTU, Bosch, Eberspaecher and other advanced enterprises at home and abroad.
In the field of R&D technology, Yuchai has absorbed a large number of high-end talents to further explore technical expertise, and mastered advanced technologies like China VI, T4 and new energy power. The digital and intelligent factory conforming to the China VI emission standard, completed and put into operation by Yuchai, has set a benchmark for intelligent manufacturing in the industry. With deep R&D strength, Yuchai National Enterprise Technology Center ranked fifth in China in the latest evaluation in 2019, ranking first in the industry and creating the best ranking of the engine industry in the ranking of the National Enterprise Technology Center.
In terms of brand influence, Yuchai is deeply recognized by customers at home and abroad, and its products are exported to more than 180 countries and regions around the world, with the customer satisfaction increasing year after year.
It is reported that the theme of this year's "World Brand Conference" is "How Brands Grow against the Global Pandemic". Although the global pandemic remains severe, Yuchai will overcome the adverse effects, continue to focus on customers, and accelerate the improvement of innovation ability, to provide customers with high-quality products and services, and make Yuchai brand much stronger and better.
(Text by Chen Yinghui, Photo by Wei Hantuan)