Recently, Huangshan service station of Anhui Yuhexiang Construction Machinery Co., Ltd. (YHI), a distributor of Yuchai Heavy Industry Company Limited (YHI), the pilot store of YHI 1000-store image project, has gone into operation, marking the determination and popularization of the store form of the project.

The project is intended to unify the store image of distributors and establish a distinct brand image to disseminate YHIs brand. YHI planned to advance the image building of 1,000 stores by batch. The construction of the first batch of over 200 stores is underway and is expected to be completed in late 2012.

The advancement of the project and the construction of YHIs over 1,000 excavator service stations in the country in the coming one or two years implies the second upgrade of YHIs service capacity, and will lay the groundwork for the building of YHIs core competitiveness.

(Text by Zhang Yiyu/Hou Yuzhu, photo by Lin Kailu)