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Huayuan filter honored as 2013 Guangxi's Brand Product

Recently, the Office of the Leading Group of Guangxi Zhuang Autonomous Region on Implementing the Strategy of Prospering Guangxi through Quality Building and the Guangxi Bureau of Quality and Technical Supervision have jointly released the list of 2013 Guangxi's Brand Products. A total of 134 products in Guangxi made the list and Huayuan filter was among them.

In recent years. Yuchai Huayuan Machinery (Yulin) Co., Ltd. has thoroughly implemented the core concept of "Green Development & Harmony Win-win", been committed to developing environmentally-friendly products, successively established the vision of "building an internationally renowned brand and a model in the filtration industry", the brand slogan of "Huayuan filter refines filtration" and the brand concept of "professionalism and efficiency", completed the registration of the new logo and applied it on the package of Huayuan's independent brand. It has further perfected the organizational structure, systematically advanced brand management and building, continuously improved product quality through lean management internally, and built favorable corporate image and brand image externally. It has taken a series of measures for combating counterfeiting and infringement and resolving brand crisis, to protect its trademark and patents. The competitiveness of Huayuan filters in the domestic filter market has been further enhanced.

In the evaluation, Huayuan filter was subject to procedures such as material submission, recommendation by Yulin, expert evaluation, meeting review and social publicity.

(Li Zhao)

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