Corporate News
Date:
2013-07-04
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Yuchai's Brand Value Increases Continuously to 16+ Billion Yuan

The press conference for the 10th World Brand Summit & 2013 China's 500 Most Valuable Brands took place in Beijing on June 26. As a result of the assessment by the World Brand Lab, Yuchai Group edged up one place to rank 105th on the list of China's 500 Most Valuable Brands with a brand value of 16.382 billion yuan, up over 4 billion yuan from last year, ranking first in the domestic engine industry.

Chen Manhua (2nd L), assistant to general manager of the planning department of Yuchai Group, receives the award on behalf of Yuchai Group

2012 saw a chilly winter for manufacturing, amid the severe international economic situation, global manufacturing PMI remained sluggish, the domestic commercial vehicle industry and construction machinery industry plunged overall. Oriented on market and quality, Yuchai Group kept improving its product, service and operation quality by intensifying product development and advancing lean manufacturing, moved forward steadily in adversity, further increased its share in key product markets, push forward its six business sectors including engine, energy & chemical and logistics in parallel, and achieved breakthrough in international strategic cooperation projects, thus increasing its total assets continuously.

Brand value is the representation of corporate business performance as well as a major reference index of enterprises' mergers & acquisitions and investment and financing projects. Yuchai's growth mode featuring innovative drive and connotative drive ensures the continuous increase in Yuchai's brand value, marks, marks Yuchai has had a strong anti-risk capacity, and is marching towards the goal of becoming a competitive international conglomerate in a mature and steady manner.

(Chen Manhua)

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