To continue expanding its brand influence, Sinopec Yulin Company has recently decided to join hands with Yuchai to develop the lubricant terminal market with the aim of increasing the business volume of both sides and achieving win-win.

The cooperation is the company's major strategic arrangement in non-oil operations. As a domestic engine manufacturer, Yuchai turns out 570,000 diesel engines annually, which have been applied in a wide range of fields like industry and vehicle manufacturing, with its terminal customers all over the world. For a long time, Yuchai Group has announced that "Yuchai engines use self-produced lubricant only" to terminal customers, and the practice has laid a solid market foundation for Yuchai's lubricant operations. Sinopec Yulin Company values that much, believing that introducing Yuchai Lubricant will optimize its non-oil business structure. Yuchai also pays close attention to the wide sales network of Sinopec Yulin Company. As the company's gas stations are where Yuchai's customers visit most frequently, Yuchai will effectively expand its lubricant market and market coverage via its superior sales network. With a common penetrating point, the two sides have accomplished advantage complementation.

Sinopec Yulin Company is stepping up efforts to make boards and posters to promote Yuchai Lubricant, the slogan was broadcasted on LED of gas stations to create atmosphere, workers are losing no time in accepting "Yuchai" lubricant and putting it on shelves, and sales are in full swing.

(Lyu Zhenghua/sinopecnews.com.cn)