Since ten buses with front YC6J210N NG engines was delivered to Bus Industry (Xian) Co., Ltd. in February, Yuchai NG engines have been favored by bus, tour coach and school bus operators in areas including Yulin, Baoji, Zhouzhi, Yanan, Gaoling, Tongchuan and Hanzhong. Since early this year, Yuchai gas engines have taken root and yielded fruits in Shaanxi, thus standing out in Shaanxis NG engine market.

As a gateway to northwest China, southwest China, north China and central China, as well as a national tourist destination, Shaanxi has a strong demonstrative, radiating and driving effect on its neighboring markets. The year 2012 is a critical period for Yuchais development in Shaanxis NG engine market. As most passenger transport and bus companies have purchased Yuchai NG buses in volume for the first time, the penetration of the models powered by Yuchai gas engines into regional markets ahead of their peers will have a direct bearing on Yuchais survival and development in Shaanxis bus market.

To seek a penetrating point, Yuchai Shaanxi Office responded positively based on market demand changes, conducted market surveys in association with vehicle manufacturers and distributors, and tapped customer resources. Through the unremitting efforts of all sides, Dongfeng tractors powered by Yuchai YC6M and YC6MK NG engines this year have entered the market in small volume and gone into operation in the coal transport line from Yulin to Xian.

Besides, Yuchai Shaanxi Office strictly implemented the strategic principle set by the headquarters, penetrated into the terminal market, actively publicized Yuchais advantages in products, services and parts, popularized Yuchai products based on the purchase information of terminal customers, followed up and managed purchase orders in time, endeavored to overcome various difficulties and vied for the market. Under the heavy pressure of peers solid market foundation and high product recognition, Yuchai Shaanxi Office frequently met with heads of bus companies in Xian to seek problem roots and reasonably solve a chain of problems, thus making Yuchai gas engines stand out in Xian bus market recently.

Gas engines will be mainstream products matching buses and trucks in recent years, and the competition in the market will enter a stand-off period. Yuchai Shaanxi Office has followed up in time for gas engine service support to brace itself for new market competition.

(Text by Zhang Jianming/Yang Mingze)