In the first quarter of this year, Yuchai Heavy Industry Company Limited (YHI) ushered in the warm spring, with its domestic and overseas operations advancing in parallel, and its sales bouncing.

In overseas market development, YHI tightened risk prevention and control, adjusted its sales strategy, focused on export market development and proactively invited overseas agents for field inspections, thus boosting agents' confidence. In terms of production order and overseas market service, YHI gave preference to export orders; frequently sent staff to countries like Brazil and Ecuador to provide training and service support to agents and worked with agents to build parts warehouses, thus enhancing customers' purchase confidence. While consolidating its traditional European market, YHI intensified operations in markets like Asia-Pacific and Africa, thus making a good beginning with a year-on-year sales growth rate of 12 percent in the first quarter (based on shipment statistics).

In domestic market development, YHI organized exhibitions in association with relevant distributors across the country to set off a sales fever. In areas like Changchun of Jilin, Lanzhou of Gansu, Xiangxi of Hunan and Chaohu of Anhui, YHI delivered order-placing fairs under the theme of "Passionate March, Charming Yuchai", thus boosting sales.

(Zhang Jiayuan/Chen Jie)