On June 25, the World Brand Lab (WBL) released the list of China's 500 Most Valuable Brands in 2014 in Beijing. Yuchai moved up two places to 103rd with a brand value of 18.816 billion yuan, up some 2.5 billion yuan from last year, topping the list of domestic engine manufacturers.

Based on financial analysis, consumer behavior analysis and brand strength analysis, the brand valuation is objective and fair. Its results have become the important basis of intangible assets appraisal in many enterprises' mergers and acquisitions.

In 2013, the internal combustion engine industry faced the great challenge and test of transformation and upgrading. In the context of the economic downturn of the domestic machinery industry, as China's largest internal combustion engine manufacturing base, with the rise of China's industry as duty, guided by the concept of industrial brand cultivation, Yuchai Group launched the "second startup" to seek transformation and upgrading; adhered to technical lead, management innovation, lean manufacturing and market development, and kept tapping potential with the business policy of "strengthening internal control, refining management, increasing efficiency and stabilizing growth"; enhanced brand building through quality and service, showed the strong momentum of steady increase in sales revenues, continuous expansion of market share and complementation of joint-venture projects, and achieved sales revenues of 42.5 billion yuan, thus ensuring the healthy development of the enterprise and laying a solid foundation for the continuous enhancement of brand value.

The continuous enhancement of Yuchai's brand value shows the enterprise's tremendous comprehensive strength and customers' high recognition of the enterprise. In the future, with the "second startup" as opportunity and corporate competitiveness building as core, Yuchai will renovate its business mode, management system and cultural system to promote the comprehensive upgrading of its product structure, capacity for technical R & D, capacity for quality control, marketing capacity and investment & financing capacity, advance the continuous enhancement of Yuchai's brand value, and make great efforts to achieve the grand vision of "building a world-famous brand and an international conglomerate" and promote the brand upgrading of Guangxi's and China's industrial enterprises.

Sources said this year's list covered 25 industries including Internet and 28 machinery manufacturers made the list.

(Chen Manhua)