The engine industry has been prosperous since early 2013. Yuchai registered a year-on-year sales growth of 6.2 percent in the first four months. Recently, Yuchai's executives, along with directors of representative offices, have analyzed and summarized the market information in the first four months, discussed and arranged the marketing work for the second quarter and the second half of 2013, to dash for the semiannual sales target of 270,000 units.
In the first four months of 2013, Yuchai achieved growth in the sectors of truck power, bus power and general machinery power, with its market share on the increase.
Chinese diesel vehicles currently practice National III emission standard. The State has planned to bring National IV emission standard into effect on July 1, 2013. The switch of diesel engines from National III emission standard to National IV emission standard is both a rare opportunity and a challenge for Yuchai that has kept ahead of its domestic peers, kept pace with the trends of international frontier internal combustion engine technologies, and drawn close attention and gained high praise from the international internal combustion engine world.
According to China's environment, transport and energy conditions, the future will see major adjustments to auto policies and the proposed switch to National IV emission standard on July 1, 2013 is exactly one of them, Yan Ping, chairman of Yuchai Machinery Co., Ltd., analyzed. Therefore, Yuchai will significantly adjust its work on quality accreditation and market launch of new products. In the two or three years to come, Yuchai will make great efforts in new product R & D, quality control and cost control to make its products more competitive.
The meeting heard work reports by directors of representative offices, analyzed and discussed the market strategy, arranged marketing work for the second quarter and the second half of 2013, and called on the marketing staff to braced themselves for product transformation in the complex market environment in 2013, earnestly advance specialized market work and make fast response to ensure the fulfillment of the semiannual target of 270,000 units.
(Wen Zhenghua)