On June 18, the China Council for the Brand Development (CCBD) was established in Beijing, with the participation of over 400 representatives from government departments and industrial enterprises in the country. Tan Guirong, assistant to general manager of Yuchai Machinery Co., Ltd. (Yuchai Machinery), attended the establishment conference.

CCBD consists of collective members such as government departments, industrial associations, research institutions, institutions of higher learning and enterprises, as well as individual members. The 1st member conference before the establishment conference of CCBD adopted the constitution of CCBD and elected the 1st council consisting of 309 individuals and 18 collectives. On this basis, the 1st council meeting was held, adopting the measures for member administration and electing 75 executive members and leaders by secret ballot. Yuchai Machinery was elected as a collective member of CCBD and Tan as an executive council member of the 1st CCBD.

Brand building is a systematic project and brands involve multiple competitive factors such as quality, innovation, reputation, service and culture. With the development of economic globalization, famous brand building has become the commanding height of global economic and technical competition, showing the comprehensive strength of the national economy. As a collective member of CCBD, Yuchai will effectively play its role of bridge to actively integrate group resources, pool political and governmental strength, build a work platform for world-famous brand building and improve the capability of brand building.

(Lu Jianwei)