On March 30, Yuchai 2012 marine electric marketing conference was held in the headquarters in Yulin. Leaders and guests attending this conference included such leaders as Liu Zheng, director of Register of Fishing Vessel of the Ministry of Agricultural of the People's Republic of China, He Xinyong, chief of the Product Inspection Department of Register of Fishing Vessel of the Ministry of Agricultural of the People's Republic of China and Peng Fubin, director of Register of Fishing Vessel of Guangxi, etc. and more than 200 personnel such as representatives of dealers from 35 plants, representatives of 21 OEM mating plants, representatives of 82 main engine mating plants and representatives of 6 cooperation units, etc.

On that morning, Yuchai released three types of new products of heavy high-speed marine electric engines such as 12VC, 12VT and 8C. After the issuing ceremony of new products, Yuchai held 2012 marine electric marketing conference, summarized the marine electric work of Yuchai in 2011 and deployed the work in 2012. 

Yuchai has produced marine electric power for 40 years. Especially in the past 2 years, facing the wide marine electric engine market, Yuchai will vigorously develop marine electric products and make better Yuchai marine electric power as one of the important strategies of the group. Under the guidance of this strategy, Yuchai marine electric products develop quickly, have occupied some market shares in the industry market and enjoy the popularity in the local market. In 2011, the sales of Yuchai marine electric products increased by 112% on the year-to-year basis and the sales volume 114%. Among them, the market share of the unit machine unit increased to 15% from 3% two years ago, being called as the "a dark horse in the market" in the industry. At the same time, Yuchai established the Marine Electric Undertaking Department and strengthened the professional operation force of the marine electric market; the Yuchai marine electric motor marketing network channels have been more and more sound and has established a marine electric products marketing network which is constituted of more than 20 dealers at home and several foreign dealers and has a wide coverage and strong force; the cultivations to the core customers have come into the effect and the market monitoring management is more and more standard. 

Tang Zuoxing (the first from the left), general manager of the Marine Electric Undertaking Department of Yuchai Machinery Co., Ltd. took a photo with dealers who acquired the awards from Yuchai

In 2012, Yuchai Machinery Co., Ltd. set the goal of marine electric business to be 30,000 and the corresponding working idea is to pay attention to standards, aim at the market share and strengthen the breakthrough. Yuchai will integrate resources, center on the development direction of high-speed, medium-speed and low-speed power, improves the popularity and market competitive force of Yuchai brand by improving the product performance and R & D of new products, carries out various jobs by specialty refining and gives full play on the stage of marine electric power. 

Wu Qiwei, general manager of Yuchai Machinery Co., Ltd. delivered a warm speech on the conference and showed the hope and confidence to cooperate with the dealers, main engine mating plants and relevant units and together win the future. He said, no matter it is in the past, at present and in the future, Yuchai has been attaching much importance to and cherishing each time of cooperation. Standing on the new starting point, we will strengthen our confidence in exploiting and cultivating the market, take a broad view into the future, product better products with the reforming determination and cohesive resultant force, expand the market at home, exploit the market abroad, join in hand and together win the future.

On the conference, Yuchai rewarded the marine electric dealers who make outstanding contributions. Shanghai Lingyue Power Equipments Co., Ltd. was awarded as Prize One of 2011 Yuchai marine electric dealers making outstanding contributions, Guangxi Tongli Commerce and Trade Co., Ltd. Prize Two, Lianyungang Jirui Mechanical and Electrical Engineering Limited Liability and Changsha Shanli Yuchai Mechanical and Electrical Equipments Co., Ltd. Prize Three and Shenzhen Yicheong Power Technology Co., Ltd., Beihai Huahang Shipping Support Equipments Limited Liability and Urumqi Anjiahua Mechanical and Electrical Equipments Co., Ltd. market outstanding award.    

Wu Qiwei (the first from the right), general manager of Yuchai Machinery Co., Ltd. took a photo with the dealer acquiring the First Prize 

At the same time, Yuchai awarded such 19 marine power dealers as Lianyungang Jirui Yuchai Marine Electric Power Mating Co., Ltd., Hunan Shanli Mechanical and Electrical Co., Ltd., Shenzhen Yicheong Power Technology Co., Ltd., Beihai Huahang Shipping Support Equipments Limited Liability, Chongqing Dapu Power Equipments Co., Ltd. and Fuzhou Fuwei Mechanical and Electrical Co., Ltd., etc., such 12 generation power dealers as Shanghai Lingyue Power Equipments Co., Ltd., Guangxi Tongli Commerce and Trade Co., Ltd., Dongfeng Automobile Technology Service Station of Yangzhou University and Urumqi Anjiahua Mechanical and Electrical Equipments Co., Ltd., etc., and such 21 generation power OEM manufacturers as Yufa (Fujian) Electric Machine Co., Ltd., Yulin Zhuoyue Power Generating Equipments Co., Ltd., Yingtai Group Co., Ltd. and Jiangsu Xingguang Generating Equipments Co., Ltd., etc.  

On the site of the marine electric core competitive force seminar

With this marketing conference as the opportunity, on that afternoon, Yuchai held the marine electric core competitive force seminar, objectively analyzed the favorable national policy direction and new opportunities confronted by the marine electric industry to develop and the fierce Chinese market competition situation, put forward suggestions to make the marine electric business market of Yuchai stronger and better and struggled for new spanning.

(Written by Tang Ning and photo by Wen Zhenghua and Yang Mingze)