In the promotion fair, 35 service stations signed up purchase contracts with Yuchai for the service-purpose special lubricants
By seizing the opportunity and hard working, Yuchai High-grade Lubricants Co., Ltd. successfully developed the Hanhu series special lubricants for service-purpose. It has upgraded its predecessors quality. Since it was introduced in Yuchai service system in December 2008, it won the recognition from clients.
As the international lubricants brands continue entering the Chinese market, the competition of domestic lubricants market is increasing. Meanwhile, the fluctuation of the international oil price and the spread of global financial crisis brought on severe challenges to Yuchais lubricants marketing promotion. Yuchai High-grade Lubricants Co., Ltd. adjusted the strategy, promoted the concept of to enhance the service channel and focus on the basic network and stayed on the integration of machine and oil R&D idea. Taking the opportunity of the enforcement of State III standard, Yuchai utilized the R&D platform of Yuchai Institute of friction and lubrication to develop the Hanhu series service-purpose special lubricants according to the demand of different power and emission value.
Currently, Yuchai High-grade Lubricants Co., Ltd., taking the advantage of marketing service system of Yuchai Group, has held a series of promotion fairs in Sichuan, Guangdong, Shanghai, Yunnan, Fujian, Henan and other places for Hanhu series service-purpose special lubricants. These fairs produced promising results by inviting leaders of service stations and public transit systems, who highly appreciated the products. During the fairs, 35 service stations had signed up purchase contracts with Yuchai for the service-purpose special lubricants with sales volume totaled up to 500 tons.
For years, with the support of the marketing service system of Yuchai Group, Yuchai High-grade Lubricants Co., Ltd successfully launched the Hanhu series service-purpose special lubricants. Its high grade quality of the products also won the trust from users of Yuchai engines. It also benefits the long term development of the company. In the next move, Yuchai High-grade Lubricants Co., Ltd is going to use the platform and experience of the customers service center of Yuchai Sales Co., Ltd to improve the pre-sale, sale, post- sale service, including the build up of customers service center and the optimization of service system. In order to ensure that the service stations could get Yuchai service-purpose special lubricants on time, the company has decided to set up 1 to 3 distribution centers across the whole country.
Author: Wu Zhenjun