During the celebration of the thirtieth anniversary of China 's reform and opening up, Yuchai scored one more special honor. In December 2008, at the release of the 2^nd Chinese Iconic Brands---the highest honor for brands of Chinese enterprises--- that was held in Beijing CCTV station, the brand of "Yuchai" was named the "China's Top 10 Brands of Independent Innovation". Chairman of Yuchai Group Yan Ping won the title of "China's Top 10 Influencial Business Leaders".

The 2^nd Chinese Iconic Brands public survey was co-hosted by China Management Science Research Institute, the Business Times, Overseas Chinese Businessmen, the Chinese Brand Association, and Chinese Enterprises Competitiveness Advancement Association. The purpose is to enable more Chinese brands enter into the world. The iconic brand means those brands that are able to represent China and have more influence in the industry.  

Wu Zijing, secretary-general of the activity told: the criteria for the iconic Chinese brands were high. The criteria are: first and the prime requirement is that the enterprises should have majority share in the industry that is fully open to competition; second, the brands should have a high recognition and reputation among consumers; third, the products of the company should possess strong competitiveness in international market. The scientific and technological innovation capability, profitability and tax amount also are taken into consideration in the survey. The iconic Chinese brands should be the glory and pride of China , and deserve the care of other enterprises and respect of the people.  

Having gone the recommendation, online poll and evaluation of experts, Yuchai, Haier, 3NOD, Wahaha, Confucius International Holdings, and Construction Bank of China were awarded the title of iconic Chinese brands.

Author: Zhu Xiaojie