the new name Guangxi Yuchai Heavy Industry Co., Ltd. was officially approved

New appearance of the company

January 12, 2009 was an ordinary day. For Guangxi Yulin Yuchai Engineering Machinery Co., Ltd., it was an extraordinary date. On the day the name of Guangxi Yulin Yuchai Engineering Machinery Co., Ltd. was officially changed to Guangxi Yuchai Heavy Industry Co., Ltd and the change was approved by the Guangxi business administration authority. The company is going to use the new brand of Yuchai Heavy Industry. It is a landmark in the development of both Yuchai Group and the Yuchai Heavy Industry.  

Since the establishment in 1989, for the past 20 years, the company has yet had its own brand. Therefore, the use of Yuchai Heavy Industry will grant a new brand to the construction machinery sector of Yuchai not just the change of the title or name.

The birth of the new brand meets the company's development strategic demand and copes with the trend of globalization. For the past 20 years, Yuchais construction machines had been called as Yuchai small excavators. Currently, its products have ranged from 0.8 tonnages to 25 tonnages and the companys strategic position is to be a professional engineering machinery manufacturer. Thus, it requires Yuchai Heavy Industry to make a comprehensive plan for construction machines in broadness and depth.  

Yuchai Heavy Industry, a resounding name, appeared the first time at the 2009 marketing & service conference that was held in January 7, 2009. In the first year of Yuchai Heavy Industry, the company is going to build the brand, make planning, and establish the base for the future progress.  

Author: Chen Jie