Following the highest sales volume scored in February and a year-on-year growth of 150% by the help of Spring Thunder Action, Yuchai achieved the objective to hit one thousand with a sales volume of 1,008 on March. It was up 25% in volume and 39% in value annually. It sold 1,454 pieces in the 1^st quarter, up 20% annually that marked a bright beginning of this year.   

Given the sluggish global economy, the sales company of Yuchai Heavy Industry launched the Spring Thunder Action marketing program, the accumulative points to win full series of Mercedes BMW and golden cows spring farming packages, award cars to Yuchai excavator buyers activity and other stimulus measures that helped the sales substantially. With a sales volume of 1,008 units, Yuchai Heavy Industry created a new record that was 1,000 units in a single month in the history of Yuchai Heavy Industry.

In order to maximize the interests of customers, Yuchai Heavy Industry kept the principles. They are not harming the quality and resources, fully optimize the order production management flow, implement the supply, production and sales accountabilities chains at all level and streamline the production flow. It produced 624 units in March, up 27.1% in gross production value annually; for quality control, the feedbacks from customers indicates that the quality of Yuchai products are improved significantly with less defects and fast service responses; in supply purchasing, part of home suppliers and Japanese hydraulic system suppliers on their visits to the company found that Yuchai Heavy Industry has no stockpile that provides strong confidences to them for win-win cooperation.   

Authors:  Luo Ling, Chen Jie and Liang Shanshan   Source: Guangxi Economic News Network