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The Sales Co., Ltd and Construction Machinery Research Institute of Yuchai Heavy Industry were officially established in the beautiful warm spring. Chairman of the Board of Yuchai Group and chairmen of Yuchai Heavy Industry Yan Ping, leaders of Yuchai Heavy Industry, employees, representatives of distributors, as well as partners of the company attended the opening ceremony and witnessed the historic moment of Yuchai Heavy Industry.
Achievement comes from new ideas: to apply new ideas to build a new sales network
In 2008, the business environment was changed considerably as the result of the policies changes of the central government and the financial crisis. Facing the reality of 2009, the company decided to establish the Sales Co., Ltd. by integrating the original Marketing Department, International Trading Department, Users Support Department, Oil and Fuel Product Department and
The establishment of the Sales Co., Ltd. was not a simple merger of several departments. It was a new attempt to change the traditional marketing modes including business concepts and sales modes. The establishment of the sales Co. Ltd. has four benefits. 1. increase the integration of departments to increase the efficiency of marketing decision-making and improve market responsiveness and service quality. 2. increase the performance strengthening, introduces competition mechanism and incentive mechanism to ensure the effectiveness and the resilience of marketing teams. 3. optimize sales resources, inventory control, credit management and reduce internal operating costs and business risks. 4. clarify the relationship between production and marketing, the systematic marketing capabilities and the concept of full market-oriented. It also good for: conducive to the market responsiveness, the systematic marketing development and operation from a long-term strategic perspective, the setup of a more comprehensive service channel and a distribution channel for parts, as well as the sales growth of Yuchai Heavy Industry.
The crisis contains opportunities: to take the lead to win the market by first-class services
Facing the intensifying competition in the market, Yuchai Heavy Industry has implemented the zero distance and barrier free approach to get close to the market and the marketing value to constantly explore the market for products to make continuous innovations and improvements on the marketing capability and service. It tries to build a sustainable platform and repay users and communities with excellent products and service.
1. Improving the marketing skills and increasing business capacity. The business capacity includes planning capability, decision-making capability. The ability to collect, analyze and process market information should be improved to guarantee the accuracy of the information timely. The tactical marketing ability should be upgraded. The anti-risk mechanism should be built to foster the ability to alert, monitor and cope with the risks from the market and receivable payments. The steps are to develop skills to prevent risks on time.
2. Make innovations in the fields of institutional system, management, performance and employment. The company will always stay on the people-centered principle, full use the talents of staff, and closely advance with the rule of the market decide everything; the market determines the survivors.
3. Strengthen and upgrade the service. Service has been developed to an unprecedented height in the current domestic and international market. The quality of service determines users final choice of products as the homogeneity of products is quite higher. Based on YCSS service information management systems and call centers, Yuchai Heavy Industry would take the initiative to provide the most professional, efficient and satisfactory sales service to customers at home and abroad by building a personalized pre-sales service, sales services and after-sales service system.
Author: Bian Dejun Source: Chinese
