The sixth World Brand Summit was held on 6 June, 2009.The World Brand Laboratory announced the sixth group of the Top 500 Most Valuable Brands in China during the summit. Guangxi Yuchai Group Co., Ltd. was ranked 111^th with a value of over 7.12 billion Yuan. Its brand value was increased 761 million Yuan. It was the 5^th time that the Group was listed in the group.  

Yuchai Group stayed on the core concept of green development and win-win in harmony and the corporate mission of to meet the public demand for engine with excellence and leading edge technology. As the pilot of the diesel engine industry, it is the first in China to develop the State V engine and the first to launch the State IV engines, hybrid engines and gas engines in large scale. The excellent green power of Yuchai leads the development trend of the industry and contributes substantially to the energy-saving and emission reduction of China . It was titled the 2008 Chinese Outstanding Enterprise on Energy-saving and Emission Reduction and the China s Automotive Industry Innovation Award, etc. It was highly appreciated by the public and professionals.  

Brand value and social responsibility are inseparable. Yuchai is the model in fulfilling corporate social responsibility in the industry. In addition to the contribution of over 15 million Yuan cash and supplies to the quake disaster areas in Sichuan , it donated 1.5 million Yuan to build Songtao Yuchai Hope Elementary School. Since 2008, Yuchai has released annual social responsibility reports to promote the sustainability concept and practice. The 2008 Sustainable Development Report of Yuchai Group was released to public in May this year. Yuchai is extending the social responsibility to the upstream and downstream industrial chain and trying to build a win-win mode  to gain mutual progress through the establishment of YC strategic alliance. Yuchai has signed the social responsibility agreements with suppliers starting from 2006. In January this year, Yuchai signed the commitment of social responsibility with upstream suppliers, downstream OEMs, distributors and service providers. The commitment guaranteed a large number of upstream and downstream enterprises to honestly fulfill their social responsibility. In 2009, Yuchai was titled the National Civilized Unit, the China Industrial Economic Pioneer National Model Unit, the Golden BeeResponsible Purchasing Award, etc.

The Top 500 Most Valuable Brands in China was selected with the evaluation measurements of Grand Value Added Tools, Trust Barometer and Brand Value Added that were created by the World Brand Lab, as well as the financial analysis, analysis on consumer behaviors and brand strength analysis. The evaluation experts and consultants were from top institutes around the world including Harvard University, Yale University, Massachusetts Institute of Technology, Oxford University and the University of Cambridge . The research results of the Lab have been served as crucial factors for a large number of enterprises to analyze the intangible assets in merger and acquisition. 

Author: Mei Changfu