Director-General of China Construction Machinery Association (CCMA) QI Jun, Honorary Chairman HAN Xuesong, General Secretary Su Zimeng, Assistant General Secretary JIANG Lin, General Secretary of CCMA Excavator Branch CHEN Zhengli, Director-General of CCMA Dealers Branch DU Haitao, Marketing Director of China Machinery Industry Federation FENG Baoshan attended the event.

The Board Chairman of Yuchai Group and Yuchai Heavy Industry YAN Ping, President of Yuchai Machinery Group Co., Ltd. GU Tangsheng, General Secretary of Yuchai Group Council GUO Deming, as well as other senior leaders from Yuchai Heavy Industry attended the event. Vice-Chairman of Yuchai Heavy Industry ZHANG Shiyong chaired the meeting.

Despite the cold weather, everyone was warmed by the excitement and hot discussions among guests. In the large open space, eight new products with proprietary intellectual property rights are exhibited. They are: YC360LC-8YC320LC-8 heavy weight class ExcavatorYC235LC-8YC215LC-8 mid weight class excavatorYCR220YCR160YCR120YCR50 rotary drilling rig. It is the first time that these eight important strategic products are released to public during this event.

With the world class technologies and supply chain development, these eight new products have high stability and meet world standard. It signified the core strategy of Yuchai Heavy Industry C Product Strategy has been fully started. It is also shown the strength of R&D team of Yuchai Heavy Industry.

YAN Ping firstly made the first brand declaration of Yuchai Heavy Industry: Yuchai Heavy Industry, Diversified Products & Ultimate Quality. Then he gave an important speech. He said: after 20-year development, Yuchai Heavy Industry has become the model for mid-small construction machinery manufacturers in China . It is also a flag manufacturer of mid & small construction machinery manufacturing industry in China . Yuchai Heavy Industry is keening on the independent innovation, focusing on the professional brand construction. Besides, Yuchai has also takes its social responsibility and helps to promote the development of Chinese domestic industry. Yuchai continuously promotes its management innovation and improves management performance. The management innovation has been advanced with times. Yuchai also trained a group of high quality staff, high-performance management team and the labor of great creativity. Yuchai Heavy Industry is the most core sector in Yuchai Group. After many years of development, it obtained the capacity for quick development from fundamental change to quantitative change. It also set the strategic development position as professional construction machinery manufacturer and to build up Yuchai as a world class famous brand in the field of construction machinery manufacturing. He added, 20-year development of Yuchai Heavy industry is full of arduous efforts from Yuchai staff, support from government, industry and society, close cooperation by domestic and overseas dealers and suppliers, and support and trust from clients worldwide. All of these will leave a titanic mark in Yuchais history.

CHEN Zhengli said: Yuchai Heavy Industry as a member of CMAA Excavator Branch is always taking an active role in various events, especially the formulation of national and industrial standards. He also expressed his thanks to Yuchais contribution to industrial development. He added: the brand competition is the highest form of market competition; therefore the brand declaration of Yuchai to the society and all of its clients has shown its determination and confidence to march to the highland of world construction machinery. Yuchai Heavy Industry has become the benchmark enterprise since the financial crisis in 2008. It proved that enterprise like Yuchai who continues on independent innovation and master up-to-date technology, focuses on new product development, maintains high service awareness and capability, can survive the crisis and make further development. He finally said: Wish Yuchai Heavy Industry a brighter future, further internationalization, and make greater contribution to the development of Chinese national industry.

During the development of Yuchai Heavy Industry, domestic and overseas dealers have stood and grown up together with Yuchai against all the difficulties. They have made numerous efforts to explore market, helped to complete product lines and provided excellent services to clients. The president of Abelco (dealer in Sweden ) Mike Anderson told the reporter: as a representative of Yuchai Heavy Industrys dealers, Abelco has witnessed Yuchais 20-year splendid history and they are proud of the achievements Yuchai has made. The global economy is facing serious recession since last year. The global construction machinery market has been heavily affected. Facing this situation, Yuchai Heavy Industry promptly changed its strategy and developed new models. It also improved the product quality, after-sale service and parts support. These strategies put new energy into market and were effective. In addition, a range of preferential policies were applied to meet customers needs. Mike Anderson also thanked Yuchai for fighting the crisis with customers. He added: We hope Yuchai Heavy Industry can take the current achievements as a starting point; apply more advanced technology to obtain superior product quality, as well as provide more prompt service to achieve the win-win situation with all dealers!

At begin of 2009 facing the global financial crisis, Yuchai Heavy Industry decisively adjusted the marketing competitive strategy and promotion package. Through the Spring Thunder Program, Journey of Thanksgiving and Troops-review Event and the hard work of 1700 sales persons in 223 days and nights, till Sep 30, 09, Yuchai has achieved No. 1 place in sales volume of 15ton or light excavator under the current recession. To thank the dealers who have success in sales and services, Yuchai Heavy Industry awarded 18 dealers as Outstanding Dealer including Jilin Yong Da Engineering Machinery Co., Ltd., Hangzhou Jin Ya Engineering Machinery Co., Ltd., Beijing Jun Da Wei Li Machinery & Equipment Co., Ltd., Guangzhou Lu Tong Machinery Co., Ltd., Chengdu Pangolin Engineering Machinery Co., Ltd., Shanghai Ding Ming Engineering Equipment Co., Ltd. etc. SU Zimeng and GU Tangsheng presented the BMW keys to 18 representatives from these outstanding dealers.

By attending the 10th Beijing International Construction Machinery Exhibition & Seminar, Yuchai Heavy Industry held series of events. This exhibition will be closed on Nov 6, 09. It is co-sponsored by China Construction Machinery Co. Ltd., China Council for the Promotion of International Trade Machinery Sub-Council and China Construction Machinery Association. Many domestic and overseas brand name manufacturers have participant in the exhibition.

 (NING Jing)