On Jan. 16, in the 2009 (second) China Brand Forum with the theme of Surging China Brand hosted by China Enterprise News Press, China Culture Innovative Industry Research Center of Tsinghua University, China Private Sector Economy Research Association, and 100-year Brand Net, the Yuchai Brand made by Guangxi Yuchai Machinery Group Co. Ltd. was rewarded the China 60-year Brand Image Award. YAN Ping, the chairman Of Yuchai Group, was rewarded the 2009 Meritorious Person in China Branding.
The surging China brands were gathered at the award ceremony. The enterprises and entrepreneurs that made significant contributions in building national brand image and their own brands during the 60-year economic development and the financial turmoil in 2009 were honored.
The China Brand Image Award rewarded to Yuchai is special and newly set this year. The organization stated that the award winners were recognized as the back-bone of country economy development. During the 60 years since the Peoples Republic of China was founded, those companies or persons established or inherited brands with national characteristics and had a place in the international market with excellent competitive strength. Yuchai brand deserves this honor for its achievement in corporate culture, market share, competitiveness, brand development and expansion.
YAN Ping won the honor by his excellent leadership, great dedication, prospect vision, innovation, being credible and responsibility to the social community. The 2009 Meritorious Person in China Branding was set up for the entrepreneurs who make great contribution to national brand construction and social economic development, and support the branding development during the financial turmoil.
The object of this forum was to summarize the successful experience during the financial turmoil and generate strategies to continue brand establishments in the after-crisis time for sustainable development. AI Feng, the chief counselor of China Brand Forum and the vice director of China Brand Strategic Promotion Committee, MAO Yushi, the head of Unirule Institute of Economics, YAO Jingyuan, the chief economist and announcement representative of National Bureau of Statistical of China, and other famous experts discussed the hot issues and investigated the future development direction.
