Yuchai corporate culture building launched
The interview with Vice Chairman Huang Xinhui impressed and enlightened me deeply. At the launch ceremony of Yuchais corporate culture building project on May 6, Yuchai Vice Chairman and Yuchai Machinery General Manager Li Tiansheng said to the attendees. To comprehensively advance the building of Yuchais corporate culture system, mapped out a practical corporate development strategy and construct an operable and practical corporate culture evaluation system, on May 6, Huang Xinhui, vice executive chairman of China Corporate Culture Institute, together with the expert panel, headed to Yuchai to survey corporate culture building and launch the corporate culture building project of Yuchai.
At the ceremony, Li said with the constant changes in competition means and core competitiveness, corporate competition had gradually transited from product competition to management and culture competition, and culture was the most fundamental, core and effective competitiveness. To become a global multinational enterprise group, Yuchai must transit to culture competition as soon as possible, only such an enterprise can exist permanently and grow continuously. Yuchai should review, straighten out and refine Yuchais existing cultural heritage, make improvements and seek a corporate culture required for Yuchais global development. Li stressed that Yuchai had been a national famous enterprise, is marching towards a large multinational enterprise group and should fully realize the importance of the effect of corporate culture building on corporate competition and development at the critical moment of corporate development; should have a sense of urgency for corporate culture building; should earnestly advance corporate culture building on the basis of the responsibility mechanism; high-level leaders should give full, active and voluntary assistance to the interviews of the expert panel, all units should assist in the promotion, implementation and mobilization of the corporate culture building project and organize all staff to participate in the discussion about corporate culture building. Li hoped that a Yuchai corporate culture system that has a great effect on Chinese national industry would be truly established.
On the basis of the cases of corporate culture building of domestic and foreign famous enterprises, Huang elaborated on the formation and changes of corporate culture concepts, stressing that corporate culture was refined by the enterprise rather than imposed by the outside world. The promotion and implementation of corporate culture can make the enterprise transit the enterprise from rule of man to the advanced stage of staff autonomy.
According to the source, the two-month project will be divided into the stage of survey, diagnosis and discussion and the stage of system formation.
Staff of the corporate culture leading group and corporate culture work office, heads and executives of corporate culture implementation work groups of all units, persons in charge of Party and mass organizations of all units as well as all the staff of the corporate culture department attended the ceremony.
(Yang Li)
