------Yuchai turned the financial crisis to sales spring?.
It is reported recently that Yuchai Machinery Co., Ltd.s engine sales was over 400,000 units till October, increased by 17.95% over the same period of last year. The current total sales exceeded the total amount of last year ? 370,000 units. The accumulated sales income was over 12 billion Yuan and it was increased by 18.37% annually.
"The confidence is more important than gold!? The automobile sales in China was reduced by the financial crisis and the real economy recession. At the beginning of this year, Yuchai announced proceed with confidence, help each other, turn the crisis into chances, and achieve the final goal? on its 2009 conference to show a positive image of Yuchai to suppliers, engine manufacturers and end users.
Under the guidance of Excellent, international Yuchai?, Yuchai sales team made reform and innovation, planned the market operation better, intensified the strategic cooperation with engine plants and enhance the connection with end-user market. By coordinating engine plants and service systems, Yuchai seized the opportunity of expanded domestic market, stopped the sales decline since the 2
nd half of 2008, and finally had a sales spring?.
Meanwhile, Yuchai used the opportunity of the national emission standard upgrade to integrate its current products technology platform to improve the products performance and quality, especially the low consumption of fuel, comfort and light weight. For the market of heavy duty engine, Yuchais star products 6L, 6M series meet the special market demand. YC6L targets the light weight road truck. YC6M attracts making more and more users to choose low-speed low-consumption engine instead of med-speed low consumption engine. From January to September, the sales of YC6L was increased 20% on a year-on-year basis, and YC6M was increased 80%. The total sales volume is expected to double.
Yuchais CNG natural gas engine led a new trend of environmental protection, energy saving, new energy resources? in automobile industry. It can be installed in environmental-friendly buses. CNG engine entered the Hainan, Heilongjiang Chongqing, Xinjiang, Shanxi, Hebei, Shanxi market, and help spread a green transportation culture.
Yuchai has established a positive public image by participating on social activities. This year it supported the 24
th World Students Winter Games, 60
th National ? Day Celebration and 11
th National Games.
Yuchai showed a good development trend in the field of truck engine, bus engine, generator engine, marine engine, and passenger car engine. Yuchai sold 34,000 engines in October. It is a increase of 78.5% on a year-on-year basis. The whole year sales volume is expected to break 450,000 units and reach the target set at the beginning of this year. Apart from engine business, Yuchai also made achievements on other five business sections. From January to October, the whole group sales income was reached 22.063 billion Yuan, increased 20.21% over the same period of last year. It was also exceeded the whole annual income of 20.988 billion Yuan in 2008.
Science and Technology Daily, TANG Ning
