Corporate News
Date:
2010-07-09
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Yuchai intensifies overseas brand promotion
  

Billboard of Yuchai Machinery along Hanoi-Haiphong Highway 5 in Vietnam

        In June 2010, the Overseas Marketing Department of Yuchai Machinery Co., Ltd. erected a double-sided upright billboard along Hanoi-Haiphong Highway 5 in Vietnam. This is Yuchais first billboard overseas, which is extraordinarily remarkable on the state highway of Vietnam and attracts great attention.

       With the business concept of Outstanding Quality, Yuchai International, Yuchai has intensified overseas expansion and promotion in recent years, with its business spreading all over the world. To achieve the overseas strategic goal, in July 2009, Yuchai Machinery Co., Ltd. separated the overseas market department from the sales company to establish the overseas marketing department and adjusted overseas representative offices. Now, Yuchai has 13 overseas representative offices and over 30 overseas distributors, provides fitting supply guarantee and after-sale service support in over 50 countries, has registered the trademark of Yuchai in over 60 countries, and has won TV E/e-mark certifications for Euro III and IV products in eight series as Chinas only certified engine manufacturer; at the same time, Yuchai has won CCS Product Inspection and Test Institution Certificate as the fourth product inspection and test institution certified by CCS. Now, Yuchai has been extensively recognized by customers worldwide with over 100,000 engines owned overseas.

        Yuchai is interpreting the business concept of Outstanding Quality, Yuchai International by more and more actions.

                                                            (Tang Haidong, Wang Zunwei)

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