With the establishment of the two subsidiaries of Guangxi Yuchai Heavy Industry Company Limited in the east base, as well as the alliance with Bonny Heavy Machinery Co., Ltd. in Luzhou, Sichuan, Yuchai Heavy Industry has been speeding up the invigoration and globalization of national construction machinery. To promote the sustainable and healthy development of the company and accomplish the strategic goal of building a world famous construction machinery brand, Yuchai Heavy Industry held a seminar on management, strategy and corporate culture themed Road-Change and Direction, with the participation of middle & high-level managers of the company.

On the basis of the strategic objective of Yuchai Group from 2010 to 2015, the management team of Yuchai Heavy Industry probed into and deliberated on the companys development strategy and direction. In regard to development route, the management team established the strategic orientation of being a professional construction machinery manufacturer through combining product chain and industry chain, technology and market, product platform and marketing platform. In the discussion on corporate culture, the management team unified understanding and fixed an outline for corporate culture concept in the new development period to systematically solve the problem of ideological loss.

At the seminar, the management team, under the groups work arrangements on the upcoming style rectification of management cadres, reached a consensus on raising the sense of crisis, improving executive capacity, having a good morality, a broad mind, a sense of responsibility and a sense of general situation, and always looking at problems in managers shoes to build a high-performance management team.

(Ye Chunying)