Culture is the spirit and soul of a nation as well as a strong impetus for national development and invigoration. On November 23, 2010, Guangxi Corporate Culture Construction Seminar was held in Nanning, with over 100 attendees, including leaders of state-owned assets supervision and administration commissions of Guangxi Zhuang Autonomous Region as well as all the cities and counties of Guangxi. At the seminar, Yang Chaolin, sub-inspector of the State-owned Assets Supervision and Administration Commission of Guangxi Zhuang Autonomous Region, made a key speech; companies like Guangxi Yuchai Machinery Group Co., Ltd., Liuzhou Wulin Motors Co., Ltd. and Guangxi Road & Bridge Construction Co., Ltd. shared their experience in corporate culture construction.

Yang stressed that corporate transformation posed new and higher requirements for corporate culture construction in the new period and situation, and that culture had increasingly become an important source for strengthening corporate cohesion and stimulating corporate creativity as well as a major factor for building corporate core competitiveness. To keep growing, an enterprise must establish an advanced culture meeting the requirements of the times and suiting the law of self development. To improve the capability of corporate culture construction, an enterprise must keep to the correct guideline, extensively carry out education in ideal, belief, national and corporate conditions, situation and policy, actively adapt to new changes in the corporate development environment and new demands of leading cadres for spiritual and cultural life, and advance corporate culture construction with the spirit of reform and innovation.

The seminar required that all enterprises should advance corporate culture construction, start early, grasp work requirements, vigorously fulfill corporate culture construction based on the characteristics of production operation centers and the industry, and make concerted efforts to promote corporate development.

At the seminar, He Xiaoyu, director of the Publicity Department of Yuchai Group, interpreted the characteristics of Yuchai's cultural construction from five aspects-"intangible way-building cultural competitiveness", "integration of humans with enterprise-upholding human orientation", "green development-acting as a social citizen", "harmony-practicing cultural integration" and "unity of knowledge and action-emphasizing cultural construction". Yuchai's experience in corporate construction was praised by the superior leaders and attendees.

Guided by the core concept of "Green Development & Harmony Win-win", Yuchai culture is advanced, scientific, inheritable and practical, meets the requirements of the scientific outlook on development and the trend of the times, and boosts Yuchai's development. For years, Yuchai has proactively propelled corporate culture construction, built cultural competitiveness, focused on conceptual culture, institutional culture, behavioral culture and material culture, and advanced corporate culture construction by constructing a perfect concept system, intensifying CIS system construction, management process construction and system construction, integrating cultural concepts into management systems and processes, carrying out colorful cultural and sports activities, and strengthening brand culture building. During corporate culture construction, Yuchai earnestly deals with the relations between knowledge and action, makes them promote mutually and integrate constantly, lays emphasis on cultural construction, and internalizes the cultural concept in the hearts of staff and externalizes it in behavior through systems, processes, codes of conduct and activity ceremonies.

Yuchai's harmonious concept of "fraternity, loyalty, collaboration and well-being" reflects a strong sense of human orientation as well as the idea of talent respect, care, cultivation and motivation. Yuchai proposed building "a high-caliber cadre team, a high-performance management team and a creative labor group" and creating the "unity of humans and the enterprise".

"Green" is Yuchai's outlook on responsibility, which guides Yuchai in taking a road of green industrial development, taking upon itself to provide cost-effective green power and machinery, being China's largest mobile pollution source controller, the leader in Chinese green power, the pacesetter in using diesel on Chinese cars as well as a contributor to material and energy saving in China, reflects the basic requirements of the scientific outlook on development, and goes with the trend of the times. For years, Yuchai has kept ahead in green power R & D and diesel engine emission control at home.

Yuchai is an independent engine manufacturer. Product characteristics decide that Yuchai must gain an insight into integration, and establish strategic partnerships with upstream and downstream machinery plants for reciprocity and win-win. Therefore, Yuchai pays special attention to uniting with suppliers and machinery plants with the cultural concept of win-win, and injects the corporate culture into the consortiums and service agencies of Yuchai by various means. With the cooperative concept of "sincerity, trust, equity and fairness", Yuchai is establishing new ties with suppliers-YC strategic alliances.

In the process of development over the 59 years, Yuchai kept up with the development of the times, systematically advanced corporate culture construction, formed a set of unique cultural concept systems centering on "Green Development & Harmony Win-win" through years of accumulation and practice, effectively carried it out throughout business management, internalized it as the behavior and habits of the enterprise and staff, forged ahead, and became an industry model. Yuchai was ranked among "Outstanding Units in Corporate Culture Construction" and "Chinese Model Units in Cultural Management" in 2007, "National Outstanding Units in Corporate Culture over Three Decades since Launch of Reform and Opening Up" in 2008 and "National Outstanding Units in Corporate Culture Construction" in 2010.

(Mei Changfu)