On January 19, 2011, Yuchai Marketing Service Conference 2011 was held in Xiamenk known as Egret Island. Themed by New Height, New Starting Point-Professionalism, Creation, Transcendence, the conference reviewed Yuchais miracles in growth, production and sales, technical innovation and other aspects under the eleventh five-year plan, came up with the twelfth five-year plan as well as the overall business idea, principle and objective in 2011, and deployed the marketing service work in 2011, sounding the bugle of sparing no efforts to build outstanding engines.

Conference scene

The conference brought together 1,400 distributors and service providers of Yuchai, representatives of YC Supplier Federation as well as representatives of parts distributors from around the country to discuss the marketing service program of Yuchai. Representatives of nearly 100 partners, including Dongfeng Commercial Vehicle Company and Jianghuai Automobile Co., Ltd., were present and extended congratulations. Over 30 national and local media outlets, including Xinhua News Agency, China Industry News, China Automotive News, China Communications News, Peoples Public Communications and Wen Wei Po, covered the conference in real time.

Wu Qiwei, deputy general manager of Yuchai Machinery Co., Ltd. (YM) presided over the conference. The conference opened with the launch ceremony for the new logo of Yuchai Machinery, Yan Ping, chairman of Yuchai Group and YM; Li Tiansheng, vice chairman of Yuchai Group and general manager of YM; Zhang Xiaoyu, executive vice chairman of China Machinery Industry Federation; and Yi Hui, vice chairman of China Association for Quality jointly pushed the rod to launch the new logo of Yuchai Machinery, opening up a new chapter of Yuchai brand.

Yan, Zhang, Yi and Li (from left to right) jointly launch the new logo of Yuchai Machinery

Yi recognized Yuchais achievements in product quality and services in recent years, saying that Yuchai should carry out benchmarking activities with advanced enterprises in the industry, country and world more consciously and regularly, look for gaps from such aspects as leadership, strategy, customer, resources, information and operation, keep pursuing outstanding quality and customer satisfaction, and stay invincible by quality products and all-round services in fierce market competition. Zhang spoke highly of Yuchais achievements in recent years, saying that as a 25-year old friend of Yuchai, he expected Yuchai to accomplish the deep integration of industrialization with informatization and the high informatization of the full process of design, manufacture, sale and recovery; to keep pace with the market, satisfy market demands, transcend the market, guide market demands and steer market development from the aspect of energy conservation, emission reduction and low-carbon development; and to go globalization and become the worlds strongest engine group in a decade, which is the most important strategic task of Yuchai in the coming five to ten years.

Zhang speaks

At the conference, Yan made an important speech. He reviewed Yuchais encouraging achievements under the eleventh five-year plan and introduced its twelfth five-year plan, noting that scale development is not principal, but keeping Yuchai more healthy, comfortable and confident is fundamental. Through eleventh five-year development, Yuchai has become more healthy and sound, and the corporate business body has become more mature, vigorous, professional and persevering, laying a solid foundation for twelfth five-year development

Yan speaks

Yan stressed that achieving the objective of RMB 100 billion at the end of the twelfth five-year period needed us to well perform the major development projects such as Zhuhai Yuchai, Ziyang Yuchai, United Power, construction of east base of Yuchai Heavy Industry and Qinzhou Petrochemical, needed us to give support to talent, management and culture development, and needed leading cadres to work scrupulously, forge ahead and dare to assume responsibilities. Yuchai is part of Guangxi, part of China as well as the back of the Chinese national industry. We have no reason to slack. At the same time, he hoped that all service outlets and suppliers would continue to support Yuchais development for win-win. Also, he announced the objectives of annual sales of 200,000 heavy engines and quality improvement in 2011, saying that Yuchai is confident of achieving the objectives because of the outstanding team and all the present.

Li mapped out the twelfth five-year plan of YM, including the future mission and vision, strategic orientation, strategic principle and strategic objective. With the mission of satisfying public demands for engines through outstanding and leading products, and the vision of becoming the worlds best professional engine supplier., the company will build business platforms through technical innovation; support objectives through demand support; expand growth space through market development; develop the competitive edge through cost intensification; create development impetus through the innovative mechanism; and raise strategic funds based on the capital market

Li speaks

Based on YMs overall idea in 2011, Gao Qiang, general manager of Yuchai Machinery Sales Co., Ltd. (YMS), gave a marketing report, expounding the marketing objective and emphasis of marketing construction.

Zhang Ting, deputy general manager of YMS, gave a work report entitled Pooling the Best Resources, Expanding the Core, Being Professional and Strong, Transcending, advanced the service principle and strategy of demand subdivision, professional support, value-added services and transience in an unremitting effort to build Yuchai into the most competitive marketing service brand.

Zhong Yuwei, deputy general manager of YM, introduced the overall strategy of YMs twelfth five-year product plan and the product plan of market segments.

Lin Zhiqiang, general manager assistant of YM and president of Yuchai Engineering Research Institute, introduced Yuchais key technologies and products in 2011, including energy-conserving 6M heavy engine, new 50 loader engine, second-generation YC6MK, marine electric engine YC6C, upgraded medium engine 6A-45, gas engine, excavator engine, etc.

Liang Heping, general manager of Yuchai United Power Co., Ltd., one of the most promising subsidiaries in the engine sector, introduced 6K engine, a world-class quality heavy truck engine.

Zhang views a Yuchai hybrid engine on display

In the twelfth five-year period, with the nations strong support to the development of strategic emerging industries and the adjustment and revitalization of key industries, and strict control of enterprises in energy-consuming, high-pollution and over-capacity industries, Yuchai, which takes upon itself to provide green and eco-friendly engines, will usher in a new round of development opportunities. At the new starting point, with the grand goal of RMB 100 billion, Yuchai will continue to join hands with customers, machinery plants, distributors, service outlets and suppliers for mutual benefit and common success, thus adding a brilliant touch to the development in the coming five years.

Before the conference, accompanied by Yan, Zhang viewed Yuchais engines on display as well as heavy truck and construction machinery with Yuchai engines.

Text by Yang Li, photo by Mei Changfu