From January 20 to 22, Yuchai Heavy Industry Company Limited (YHI) held the signing ceremony with the marketing conference, supplier conference, new product release conference, contracting ceremony with customers of medium and large excavators, engineering machinery summit and the release conference for the twelfth five-year strategic plan of YHI. Over 600 attendees from around the country, including YHIs distributors and suppliers as well as experts in the construction machinery industry, shared the development fruits of YHI in 2010 and portrayed the magnificent blueprint of YHI in the coming five years.

Su Zimeng, secretary-general of China Construction Machinery Association, speaks

At the conference, YHI General Manager Zhang Shiyong elaborated on the companys work in 2010 to the attending industrial experts, distributor representatives, supplier representatives and guests, and expounded the companys business object and major task in 2011. The conference awarded the outstanding distributors, suppliers, teams and individuals of YHI in 2010.

The outstanding suppliers were awarded

The outstanding distributors were awarded

At the product presentation, new product release conference and contracting ceremony with customers of medium and large excavators, the 12 new models introduced by YHI gained unanimous praise from the attendees, including the 100t electric mining excavator of Bonny Heavy Machinery Co., Ltd. (BHM) up to advanced international standards, displaying the tremendous strength and strong market competitiveness of YHI. At the new product release conference, the step of product release pushed the atmosphere to the climax, when Su Zimeng, secretary-general of China Construction Machinery Association; Zhang Shiyong, general manager of YHI; Cai Yu, general manager of BHM and Liang Xiaodong, chief engineer of YHI poured red wine signifying prosperity into the carved ice models of new products, warm applause and cheer went off. The contracting ceremony set off another climax, within only two hours, over 400 medium and large excavators were ordered, creating an all-time high of YHI at a single fair.

Zhang releases the new models

On the afternoon of January 21, YHI held the 1st Engineering Machinery Summit, with the participation of industrial experts and celebrities including Su Zimeng, secretary-general of China Construction Machinery Association (CCMA); Li Hongbao, secretary-general of the Excavating Machinery Sub Association of CCMA; Feng Guiying, secretary-general of the Dealers Committee of CCMA and Ma Chuanwei, honorary secretary-general of the Parts Sub Association of CCMA. The release of the twelfth five-year strategic plan of YHI was the core of the conference. Entrusted by Yan Ping, chairman of Yuchai Group, Zhang solemnly released the plan. In the twelfth five-year period, YHI will construct the global service network, establish a service-centered new competition concept and develop a multi-sector, massive and professional business structure. By the end of the period, YHI will achieve construction machinery sales of over 60,000 units, sales revenues of over RMB 30 billion, go steadily on the track of internationalized operation, build international competitiveness, and own and reserve a talent team with international financial, marketing, technical and management background.

YHI General Manager Zhang Shiyong releases the twelfth five-year strategic plan of YHI

Experts including Su, Li, Feng and Ma delivered speeches themed by Prospect on the Twelfth Five-Year Plan of Chinese Construction Machinery Industry, Market Analysis of Chinese Excavators in 2010 and Trends in the Coming Five Years, Marketing Reform of Chinese Construction Machinery Industry and Systematic Analysis of Chinese Construction Machinery Matching, to offer the attendees a deeper understanding of the actualities and future of Chinese construction machinery and services. In 2015, views that Chinese construction machinery will scale up to RMB 900 billion and China will enter the golden decade of construction machinery development filled the attendees with yearning for and confidence in the future.

Yuchais new corporate spirit-meeting endless challenges aggressively made the attendees, especially supplier and distributor representatives feel the companys confidence in and resolution for the strong development of the company, striking a chord with them. The new idea-no success, no growth consolidated their confidence in growing with Yuchai.

   Zhang Jiayuan, Liang Wei