On the morning of March 29, at Yuchai Marine Electric Product Distributor Conference, six distributors, including Changsha Shanli Yuchai Electromechanical Equipment Co., Ltd. (CSYEE), were commended and awarded by Yuchai. Zhong Yuwei, deputy general manager of Yuchai Machinery Co., Ltd. (YM), presented awards to the prizewinners.

Zhong presents awards to the prizewinners

The prizewinners pose for a photo

In 2010, Yuchai achieved encouraging sales of over 10,000 marine electric engines, up 53% year on year. In the meantime, the sales structure of Yuchais marine electric engines was further improved, with the sales of powerful marine electric engines surging by 66% and those of 6T engines redoubled. In Yuchais contest for the market, Yuchais marine electric product distributors made remarkable contributions. CSYEE constructed a perfect sales network, occupied the market actively, consolidated the leading role of Yuchais marine electric engines in this area, and won the first prize of the award for outstanding contribution by Yuchais marine electric product distributors in 2010. Guided by the strategy of technical marketing, Lianyungang Jirui Electromechanical Engineering Co., Ltd. valued segment cultivation, achieved encouraging results, made 6T fishing vessels monopolize the area, and won the second prize of the award. By means of service marketing, Beihai Huahang Ship Equipment Co., Ltd. achieved remarkable effects in key account development, made an outstanding contribution in heavy engine sale and won the third prize of the award.

 In 2010, the effect of construction of sales channels of Yuchais marine electric products was prominent likewise. New outstanding distributors vied for the market and achieved brilliant results to lay a solid foundation for fast sales growth in 2011. Shanghai Yueling Power Equipment Co., Ltd., Liaoning Xingdeli Marine Electric Equipment Co., Ltd. and Shenzhen Yicheong Power Technology Co., Ltd. won the award for market breakthrough by Yuchais marine electric product distributors in 2010.

At the conference, YM authorized 25 distributors including CSYEE as its marine electric distributors in 2011. Zhong, Chief Engineer Shen Jie and Chen Qixian, general manager of Yuchai Monopoly Co., Ltd. presented plaques to the prizewinners.

 Text by Tang Ning, photo by Wen Zhenghua