From March 28 to 29, Yuchai Marine Electric Product Release Conference & Marine Electric Product Distributor Conference 2011 was held in Yuchai's headquarters. Representatives of 32 Yuchai's marine electric product distributors, 35 power generation equipment enterprises and 12 shipping enterprises assembled in Yulin to exchange ideas on the development of the marine electric market, product planning, product launch and sales objectives. Corporate leaders such as Yan Ping, Wu Qiwei, Li Tiansheng, Zhong Yuwei, Ning Xingyong, Liang Qingyan, Chen Ningbin, Shen Jie, Qin Xiaohong, Lin Zhiqiang and Tan Guirong were present.

Through years? product development and market cultivation, Yuchai's marine electric engines have gradually become mainstream ones in fields such as ship and power generation equipment. In 2010, Yuchai Machinery Co., Ltd. (YM) achieved sales of over 550,000 engines, including over 10,000 marine electric engines, and aims to achieve sales of over 20,000 marine electric engines by 2011 and 50,000 by 2015. At the same time, Yuchai incorporated marine electric engine development as an emphasis into the corporate strategic plan. In the twelfth five-year period, Yuchai will integrated group resources, center on the development of low, medium and high-speed engines, and enhance product quality and brand through product performance improvement and new product development.

At Marine Electric Product Conference 2011 on the morning of March 28, Yuchai released the "Twelfth five-year" marine electric strategy and new marine electric products. With the release of several new models such as YC6MK generator diesel engine and YC6K electric control generator diesel engine to the marine electric market in the twelfth five-year period, Yuchai will become a domestic enterprise with the most complete spectrum of marine electric engines and a complete range of power. In the coming years, in the context of structure adjustment and transformation promotion emphasized by the State, the domestic marine electric market will grow steadily to create a huge space for the marketing of Yuchai's marine electric engines.

Distributors view exhibits

At the conference, Yan Ping, chairman of YM, sincerely hoped that relevant parties should consolidate confidence, manufacture quality products and join hands to develop the market, adding, "yuchai likes making new friends, but will never forget old ones." Yan elaborated on Yuchai's new business policies and concept by introducing Yuchai's strategic plan. His analysis of the industry further consolidated the confidence of distributors and other relevant parties in jointly developing and cultivating the market

Products are critical to the fulfillment of the strategy of marine electric business. Therefore, Yan required that the leading body should stick to the objective, the R & D department should have a sense of urgency, the purchase department should pool the best materials, the plants should conduct lean manufacture and build high-caliber products through rigorously quality control to offer strong support to market development.

At Marine Electric Product Distributor Conference 2011 on the morning of March 29, Yuchai summed up the work of the marine electric market in 2010, introduced Yuchais overseas marketing network and deployed the market work for 2011. At the same time, to thank marine electric product distributors and motivate them to step up efforts in market development, Yuchai commended and awarded six outstanding distributors including Changsha Shanli Yuchai Electromechanical Equipment Co., Ltd., and authorized 25 companies as Yuchai's marine electric product distributors. Through the conference, Yuchai and all attending distributors cemented relations and joined hands to consolidate the domestic market and develop the overseas market.

 (Text by Tang Ning, photo by Wen Zhenghua)