Corporate News
Date:
2011-04-07
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1st Yuchai Cup

On April 1, the 1st "Yuchai Cup" Zhejiang Utility Bus Brand Selection, exclusively sponsored by Yuchai Machinery Co., Ltd., was launched. Organized by Zhejiang Road Transport Association (ZRTA) and Transport and Travel Herald, the event is Zhejiang's largest-ever bus brand selection. Han Haihang, director of Zhejiang Provincial Department of Transportation; Guo Liang, secretary-general of ZRTA; Wang Deqi, director of Yuchai Zhejiang Office and other leaders attended the press conference for the event.

Scene of the press conference

Zhang Luxian, deputy general manager of Transport and Travel Herald, introduced the main content and significance of the event. The event will last more than two months, targets all passenger transport enterprises, practitioners and passengers in Zhejiang and received over 300,000 votes. At the same time, Zhejiang's mainstream media will stay focused on the event.

Yuchai sponsors the event exclusively with the aim of improving the brand popularity and regulation of Yuchai engines among Zhejiang's passenger transport enterprises and establishing longstanding and good partnerships with local passenger transport and bus companies. 

Developed in economy and with a huge number of buses in possession, Zhejiang is a traditional large passenger transport provinces as well as a traditional advantageous market of Yuchai's bus engines, owns first-grade Chinese passenger transport enterprises such as Hangzhou Long-Distance Transport Group Co., Ltd., Ningbo Gongyun Group Co., Ltd., Wenzhou Changyun Group, Hengfeng Group Co., Ltd. and Huzhou Changyun Auto Transportation Co., Ltd. Yuchai boasts a share of over 60% in Zhejiang's bus market. In heavy engines, Zhejiang ranks third in the country in the demand of the 12m+ non-bus market, is the key market for sale and popularization of YC6L and YC6M heavy engines. The event is prolonged and extensive, penetrates into the front line, and has far-reaching impact on the purchase tendency of Zhejiang's large bus customers. The organizers will hold on-site ballots at large and influential bus transport companies in Zhejiang, Yuchai will give full support to the event. Yuchai's participation in the event will be of positive significance to effectively publicizing YC6L and YC6M heavy engines.

 

(Yang Yong, Huang Dazhi)      

           

 

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